#Event Production #Concept Development
Roskilde Festival was looking to create a brand new city center for the festival. As they were looking to add a sense of conceptual coherence we were tasked with designing and leading the execution around the building process.
For the city center, we designed several pieces of bespoke furniture, to create a vibe of leisure, and to encourage social engagement in the area. We furthermore collaborated with a team of graffiti artists to create all storefronts in the entire city center. We made it a priority, that the festival guests would be able to both, eat, relax and engage in activities at the same time. Throughout the execution, we led and collaborated closely with a team of volunteers.
West City - a new City center, located on the western wing of one of Denmark's biggest festivals.
All through the festival days, the city center was always filled with guests. Festival management expressed great satisfaction at the end of the festival.