#Event Execution #Concept #Experience Design
Melia Barcelona Sky
We were asked to create a launch event, for some of the main stakeholders of Melia Sky, connected to the opening of their summer season.
The event was meant to hold a strong concept and experience from which they can shape the profile and identity for their 2019 season.
For that, we created DREAMLAND. An immersive experience, set on wow'ing the stakeholders, and introducing a feeling, that nothing is impossible. We created a bespoke decoration, filled with more than 1000 origamis, that each held small messages. Furthermore, we collaborated with the inhouse chefs, to create a menu that would confuse the palette. Having food items that would taste distinctly different from how they looked. To top it off, we brought together a group of local dancers and actors, to be present and perform at the event.
A sleek and curious launch event, that helped catapult the summer opening for Melia. Throughout the event, there were many "wow's" and waves of laughter, in reaction to the performances, as well as the food and decoration.